Did they think we would not notice? Cadbury deception

Wednesday, May 27, 2009

 photo cadbury_zpsshfkyoo8.jpg

Last Friday night my lovely boyfriend kindly shared we me some chocolate he had purchased for his weekend camping trip. We purchase this chocolate quite regularly, though the last month had been spent getting through leftover Easter chocolate (a trying time, but somehow we made it). In this month Cadbury had changed the packaging of their block of chocolate from a foil and paper wrap to a foil wrap with a cardboard outer. Ok fair enough change the packaging, however they’d also decreased the amount of chocolate, 250g to 200g and changed the form of the chocolate blocks from volumous squares to flat rectangles. A change that may prevent chipping your tooth when you’ve had the chocolate refrigerated (decreasing potential lawsuits if we ever become as litigious as America) but it’s nowhere near as enjoyable to eat. 

Friday night I was willing to give the company the benefit of the doubt and think that they had introduced a new block to their range but after some detective work at the supermarket I cannot deny that Cadbury is now selling us less chocolate for our buck. Did they think we would not notice? Launching post Easter when everyone is sick of chocolate was sneaky. Is this a way of not laying off workers during a time of financial slowdown or a plan they had for a while to make more money selling less stock? I think the latter. Did they think we would not notice? I admire the cunning execution of their dastly plan but as a consumer I’m disappointed. 

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